Explore advertising on Facebook vs. Google! Compare benefits and strategies, and determine which platform can boost your business. Learn more today!
According to Small Business Trends, Facebook, with over 2.8 billion monthly active users, continues to be the most popular social media platform.
Given Facebook’s popularity, it makes sense for your business to use it for advertising. As an entrepreneur, you feel you should still use Google to boost brand awareness. You’re uncertain about which of these two online marketing platforms to prioritize.
You wish to focus on the one that best suits your small business’s advertising needs. Read on to discover what to consider when choosing between advertising on Facebook vs Google.
Target Audience
Facebook can help your business target specific demographics, interests, and behaviors. It allows you to find potential customers based on personal preferences or hobbies.
Maximize your returns by seeking Facebook ad strategies from a professional digital marketing agency. Find out ways you can tailor the ads to reach your target audience.
Conversely, Google ads are intent-driven. They allow your business to target people actively searching for your products or services.
Ad Formats
Facebook offers image ads, video ads, carousel ads, and sponsored posts. These formats are visual and designed to capture users’ attention as they scroll through their feeds. They’re perfect for companies looking to leverage storytelling and visual branding to boost brand awareness.
Google provides text-based search ads, display ads, and shopping ads. Most of these ads are less visual and prioritize offering specific information. Search ads appear at the top of Google results, making them ideal for companies looking for high-intent traffic.
Your business can also reach out to a top agency to get help with digital advertising comparison. Find specialists who can educate more on how different platforms work.
Budget Considerations
Facebook ads usually have a lower cost-per-click (CPC) than Google ads. They are ideal for businesses with smaller marketing budgets. They can help these enterprises build brand awareness but have a smaller reach.
Most people, when browsing Facebook, do not actively shop for products or services. Despite seeing your ads, they’re less likely to make a purchase right away. That’s why social media marketing tends to have a lower conversion rate.
Although Google ads have a higher CPC, they have a broad reach. Many people use Google to search for products or services. You can leverage Google ads to reach these people, boosting leads.
Besides, Google ads tend to have a higher conversion rate. Usually, the people who see these ads are actively searching for the products or services. They’re highly likely to contact your business and make a purchase.
Seek Professional Help to Choose Between Advertising on Facebook vs Google
Deciding between advertising on Facebook vs Google can be a challenging decision. You fear choosing the wrong online marketing platforms which have a low ROI.
Zephyrmedia can help you make this choice. We can break down the Google ad benefits vs. Facebook ad benefits. You can trust us to guide you in choosing a marketing platform that helps your business build brand awareness and generate leads.
Does your business need professional help with digital marketing? Contact us today to find out how we can help.
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Tony Cowan is a 30 year graphic design veteran who has a vast array of experience in print, web and illustration. His knowledge has extended into digital marketing and strategy in recent years and utilises these skills to deliver successful outcomes for his clients.