Graphic design can play a major role to help you build a brand for your business. Here’s everything you need to know about investing in graphic design.
Did you know that there are over 2.5 million active businesses throughout Australia?
This statistic alone demonstrates why it’s more difficult than ever to get the word out there regarding your products and services. This is why I always emphasize the importance of building a brand. Without it, you can’t expect to stick out from the crowd.
Are you wondering if it’s even possible? Keep reading to learn all about how graphic design can help build a brand for your business.
Graphics Can Take Your Site to the Next Level
Without a proper website, you can’t expect to nurture a recognizable brand. A website is something that I often compare with a company’s headquarters, except this is the place where customers can learn all about your brand.
From a graphic design standout, the look of your site can contribute a significant amount to your brand building. From the home page and about page to the product page and more, every graphic can either enhance people’s impressions or detract from them.
Social Media Is Often Fueled by Graphic Design
Aside from your website, major social media platforms like Instagram and Twitter can give you almost endless opportunities for branding. This is due to the fact that these sites are often image-based. Even Pinterest is all about saving photos that are aesthetically pleasing or interesting.
While social media platforms like YouTube focus more on video content, you still need the expertise of a graphic designer like me to create the thumbnails. Often the only reason someone clicks on a video is due to the alluring thumbnail. As you can see, graphic design is essential to marketing and branding.
How to Fine-Tune Your Brand With Graphic Design
Now that you’ve learned some of the ways in which graphic design can allow you to nurture a brand that’s unlike any other, you might be wondering how to get started. Graphic design can often start with a step that’s as simple as choosing a colour palette.
I always emphasize to my clients how even a combination of just two colours can affect the mood of a potential customer. Being aware of how colours correlate and clash is essential to graphic design and beyond.
From there, you can think of other specific details, such as font style. With enough details, you’ll start to have an entire digital marketing strategy on your hands.
Are You Ready to Build a Brand?
Now that you’ve learned all about how graphic design can help build a brand for your business, you can stay in control of your image and make a name for yourself. That way, anyone who sees your signature images will know what your brand is.
I can help you make your vision a reality. By using my expertise and modern techniques, I can ensure that you not only have a unique brand but that more and more customers discover it.
If you’d like to discuss working together further, then please don’t hesitate to contact me.
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Tony Cowan is a 30 year graphic design veteran who has a vast array of experience in print, web and illustration. His knowledge has extended into digital marketing and strategy in recent years and utilises these skills to deliver successful outcomes for his clients.