Google advertisements can be an effective way to boost business. Get started with this fast fire guide on how to advertise your business on Google.
Did you know that “Wordle” was the most searched term on Google last year?
Are you looking for a way to boost your business and attract more customers? If so, advertising on Google could be the life-saving solution you’ve been searching for. There’s no denying that Google advertising is a powerful tool that can help you reach a much larger audience and boost your profits.
Are you wondering how to advertise your business on Google? In this fast-fire guide, I’ll walk you through the steps you need to take to get started with advertising on Google.
Should You Advertise on Google?
The answer is a clear-cut yes. Without Google advertisements, there’s no question that you’ll miss out on a significant pool of potential customers.
With billions of searches taking place every day, Google is the most successful search engine in the world hands down. By advertising on Google, you can target these potential customers and get more exposure than ever before.
Getting Started With Google Advertising
Now that you’re certain that advertising on Google is a wonderful idea, I want to talk about how to get started. The first step for setting up a Google Ads involves making your account. This is where you’ll also create and manage your various ad campaigns.
To create an account, go to the Google Ads website and follow their directions, including giving an email and making a password. You’ll also need to give some basic info about your business and set a unique budget for your campaigns.
Once you’ve done that, you can start tailoring your first ad campaign. Before anything else, you’ll need to choose the type of campaign you want to launch.
There are several different kinds you can choose from. Some of these include search ads, display ads, and video ads. Each type of ad has its own pros and cons, depending on your goals.
Creating Your First Google Ad
Creating an ad involves writing copy and choosing the images or videos you want to include. It’s essential to make your ad entertaining and informative so that people click on it.
Don’t forget to choose your target audience. You can select your audience based on age, gender, location, interests, and more. This ensures that your ad gets shown to the people who are most likely to have an interest in your brand.
The last task involves setting your budget. The two main choices are to pay per click (PPC) or per impression (CPM). With PPC, you don’t pay until someone clicks on your ad. With CPM, you pay for every thousand impressions.
The best choice will depend on your overarching business advertising goals.
Now You Know How to Advertise Your Business on Google
Now that you’ve learned how to advertise your business on Google, you can reach more people than ever before.
Zephyrmedia can help you get the most out of each Google ad campaign. From SEO to hosting, I also offer comprehensive digital marketing services.
Reach out to me about starting your next project.
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Tony Cowan is a 30 year graphic design veteran who has a vast array of experience in print, web and illustration. His knowledge has extended into digital marketing and strategy in recent years and utilises these skills to deliver successful outcomes for his clients.