Australian Cobotics Centre

The Challenge

To develop an engaging website that highlights the research focus of the centre and facilitate the centre’s business to business affiliations. Easy backend maintenance for site administrators also a prerequisite.

Our Approach

We approach website design by considering this mantra – don’t make me think. We know that even though users spend less time on websites reading content, they are familiar with the way they work. So while we aim to make our site designs fresh, the basic functionalities should still feel and work as other sites, ensuring users focus on content and not on how to use the interface.

In this case, the website was designed to emphasize the complexity of robotic manufacturing research through a modern and engaging interface. The design used existing brand logos and colour scheme but was enhanced through layout, font usage and patterns over images to give a futuristic, robotic feel without distracting from readability. This design aesthetic was carried through the entire site while custom post types were employed in the backend to make editing by the administrators straight forward and intuitive.

The site uses a custom coded theme which is optimised for speed with minification and asymmetric loading of scripts practices employed to give the site the best chance of high native search engine ranking.