Your company’s logo is important to make your brand recognizable to customers. Here are 5 logo design tips your company should be using.
These days, the business world talks incessantly about the importance of branding. Although branding has long been a consideration for businesses, the Internet and social media have made the practice more crucial than ever.
Brand building helps your business stand apart from competitors in your market. It also builds an image in your customer’s mind of who you are and what you stand for.
All of this becomes encapsulated in your logo design. Designing a logo is like fitting your entire brand into a small package that customers can see.
So, how can you design a logo that accomplishes this? If that’s what you’re wondering, you’ve come to the right place! We’ll give five tips for designing a logo in the guide below.
1. Know Your Brand
As you may expect, the first place to start with a new logo is the brand. What is this company’s personality like? What impression do you want to communicate to customers?
Likewise, keep your target audience in mind. What sort of logo would catch their eye? Once you’ve considered these questions, you can move on to the next phase.
2. Choose the Right Colours for Your Logo Design
Colours are the first thing your audience will see in a logo. So, spend time choosing the best colour palette and style for your design.
Different colours have various psychological effects. For example, people often associate warm colours with action, while cool ones relax people.
Find the colours that best align with your brand. Then, choose shades that create the right effects for your target audience.
3. Pick an Appropriate Font
Once you choose a colour scheme for your logo, the next step is to find a font or typeface. The font must complement the overall logo and give a distinctive flair to your design.
So, try to avoid standard fonts in your logo design. Instead, choose fonts that stand out from other businesses, especially your competitors.
When you choose fonts, consider whether to use serif or sans serif options. Serif fonts have a more vintage look, while sans serif typefaces offer a modern touch.
4. Utilize Shapes and Blank Space
Using shapes and blank spaces well can enhance your logo design. These shapes should utilize your colour palette to fit the rest of the graphic.
Blank space can also enhance your logo. Blank spaces play a crucial role when designing logos for brochures, posters, or other printed media.
5. Research Other Logos
There’s nothing wrong with checking out the competition’s logos. After all, knowing their trends and patterns can help you stand out from the pack! So, start researching other designs to get ideas for designing your graphic.
Work With a Media Design Consultant
Trying to master logo design alone can quickly become a challenge. You may not have the time or resources to spend fashioning a graphic for your company.
If that’s the case, consider working with us! We at Zephyrmedia provide excellent logo designs for companies across Australia. Contact us today if you’d like to start a project.
FIND OUT MORE
Tony Cowan is a 30 year graphic design veteran who has a vast array of experience in print, web and illustration. His knowledge has extended into digital marketing and strategy in recent years and utilises these skills to deliver successful outcomes for his clients.