Are you ready to grow your business but not sure where to start? These three powerful website design ideas can help you get started!
Did you know that there are more than 3.2 million businesses throughout Australia? So no matter your industry, one thing is certain: you’re up against a lot of competition.
One of the best things you can do to stand out from the crowd, growing your business, is to have a strong online presence. The core of this is in your website.
But this can be easier said than done, especially if you’re new to the web design world. That’s why we’ve created this article outlining 3 powerful website design ideas to grow your company.
1. Decide a Purpose
Too often, a business owner creates a website simply because they know it’s something they should do. In today’s digital world, every company needs a website.
But this is a mistake.
Instead, the first step you should take when designing your site is to consider your purpose. Think about the goal of your site.
Are you aiming to sell products online? Generate leads? Educate or entertain visitors?
You can also create purposes for each of your pages. Your product pages will play a different role than your about us page, for example.
Once you’ve decided on your goals and purpose for your site, make sure you state this on your website too. Let people know what you’re all about and help them know how to take action.
2. Make it Mobile Friendly
It’s no surprise that mobile devices are everywhere. In fact, in 2019, 90% of all internet users throughout the world had mobile internet access.
Because of this, it’s incredibly important that your website functions well on smartphones and tablets. Each year, more and more web traffic happens on these smaller screens.
Some web designers, especially those new to the business, only think about the desktop version of their site. While this definitely matters, mobile is also crucial.
But what if you don’t want or know how to create different versions for all the different screen sizes? You don’t have to.
Instead, use a responsive website builder. This is a web builder that will automatically resize your entire website to fit any screen, from the smallest smartphone to the largest monitor or TV screen. Voila.
And this way, you don’t have to code 5 different versions.
3. Utilize White Space
Last but not least in our list of website design ideas, don’t be afraid of white space! This can be a powerful tool in your web design skill set.
It’s normal to want to include as much information as possible on your pages. But this is actually counterproductive and distracting.
Utilize white space to help the eye take a break. This can make your site much easier to digest.
Website Design Ideas to Remember
There you have it: 3 key website design ideas to grow your business. Now that you’ve read them, it’s time to make a plan for your site. Where will you start?
If you’d like professional assistance, contact us today. Our team is ready to help.
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Tony Cowan is a 30 year graphic design veteran who has a vast array of experience in print, web and illustration. His knowledge has extended into digital marketing and strategy in recent years and utilises these skills to deliver successful outcomes for his clients.